The Experience
Teatro Reforma (Juan Moisés Calleja) stands on Paseo de la Reforma 476, in the Juárez neighbourhood, a few steps from the Angel of Independence and Insurgentes metro station. It is a 324-seat house with free-admission programming: arrive early, because most performances are sold out and the queue forms before the doors open. Showtimes are Fridays at 8:00 pm, Saturdays at 7:00 pm and Sundays at 5:00 pm, during the August to October 2026 season.
About the Comedy Show
In a Mexico City beauty salon, a hairdryer with unexpected powers turns into a time machine. While the clients wait their turn, the device carries them to different moments in the country's history and puts three women who changed its story face to face: Sor Juana Inés de la Cruz, La Malinche and Carlota. The three of them talk, argue and mock what society expects from them: marriage, obedience, appearance and the role they were given. El Eterno Femenino is a sharp, hilarious satire on the feminine condition in Mexico, with beauty salon humour and questions that are still current. The production is staged at Teatro Reforma, also known as Teatro Juan Moisés Calleja, as part of the IMSS FIDTEATROS programme, with free admission and a cast led by Aida López, Ximena Romo Mercado and Pedro de Tavira Egurrola, directed by Mahalat Sánchez.
This Is for You If…
- You want comedy with an edge: a show that makes you laugh and questions the role of women in Mexico at the same time.
- You are into free-admission theater and long Friday to Sunday seasons.
- You want to see a cast with a long record in theater, film and television, directed by Mahalat Sánchez.
- You are looking for a cultural plan on Paseo de la Reforma that pairs well with a walk around the Juárez neighbourhood.
Address
Teatro Reforma (Juan Moisés Calleja)
Paseo de la Reforma 476 Juárez 06600
Getting there → Teatro Reforma (Juan Moisés Calleja)
Getting there
Located at Paseo de la Reforma 476 Juárez 06600, Cuauhtémoc borough.
🚇 Metro:
🚌 Transit:
🅿️ Parking:
Get directions →
How to Attend
Friday, Saturdays and Sunday (temporada August a October 2026) · Friday 8:00 pm, Saturdays 7:00 pm, Sundays 5:00 pm. Reservations and availability are confirmed directly with the venue.
Frequently Asked Questions
When does El Eterno Femenino play?
Fridays at 8:00 pm, Saturdays at 7:00 pm and Sundays at 5:00 pm, during the August to October 2026 season at Teatro Reforma (Juan Moisés Calleja), Paseo de la Reforma 476, Juárez, Mexico City.
How much is admission?
Admission is free. Most performances are sold out, so confirm availability with the ticketing platform (Eventbrite, FIDTEATROS IMSS as organiser) before heading to the theater.
Where is Teatro Reforma?
At Paseo de la Reforma 476, Juárez neighbourhood, Cuauhtémoc borough, Mexico City. It is also known as Teatro Juan Moisés Calleja and is part of the venues programmed by IMSS FIDTEATROS.
Who directs and who performs in El Eterno Femenino?
Direction is by Mahalat Sánchez. The cast includes Aida López, Astrid Mariel Romo, Marcos Radosh, Patricia Yáñez, Pedro de Tavira Egurrola, Verónica Olmedo, Ximena Romo Mercado and Yulleni Pérez Verti.
What is El Eterno Femenino about?
In a beauty salon, a magic hairdryer takes the clients through time. On that journey Sor Juana, La Malinche and Carlota appear and question marriage and the social expectations placed on women in Mexico.
See Also
Are you presenting an event and it's not here? The listings are curated and registering is free.
List your event →
